The Gift Card & Voucher Association (GCVA) is the leading trade body and membership organisation for the gift card and voucher industry. Representing key industry players, GCVA promotes best practices, supports members through research, legislation advocacy, and thought leadership, and facilitates business growth and networking through impactful events and insights.

This partnership brings together two influential voices in the gift card and incentives space — combining regional expertise with international reach. By aligning our events and initiatives, we aim to enhance value for our members, foster collaboration across markets, and drive innovation across the gift card and loyalty ecosystem.