About

The Incentive Marketing Association - Middle East, Africa & Asia Pacific Chapter

The Incentive Marketing Association Middle East, Africa & Asia Pacific (IMA MEAPAC) is a regional chapter of the global Incentive Marketing Association (IMA) based in the USA, and we believe in the power of incentive and reward programmes as tools that drive loyalty between brands and their customers and employees.

Our members are global leaders in providing products and services such as employee rewards and benefits, prepaid cards and gift cards, as well as agency and loyalty marketing and consultancy services.

Along with regular education and case studies from innovative blue chip brands, the IMA MEAPAC provides valuable opportunities for networking and education. Together we will increase the awareness of the power and success of incentive programmes and champion their benefits with the goal of driving our shared success.

Open door policy:

IMA MEA APAC welcomes all businesses and representatives from the incentive & loyalty industry in the Middle East, Africa & Asia Pacific.

This encompasses gift cards, vouchers, experiences, events, the employee focus, channel partner, retailer or provider.

Members are encourage to be open and supportive and by helping each other with their knowledge and experience.

Sharing Best Practice:

IMA MEAPAC helps to get a better insight into what’s involved in incentive marketing, through sharing and discussing best practice. This is done in various ways. On the website you can find latest blog posts & news from the industry. Members are welcome to share and promote their case studies with the other members and visitors of the website. In our members newsletter you will receive updates on new best practices and information about where you can find out more.